Burberry Shoots Winter 2026 on the Thames

Burberry released its Winter 2026 campaign on 1 September, and the location is the argument: London, seen from the River Thames, in the house's words 'framed by iconic landmarks and illuminated by city lights'. FKA twigs and Romeo Beckham front it. Glen Luchford photographed it, Daniel Lee is credited with creative direction and Lane & Associates with art direction.

Daniel Lee, Burberry's Chief Creative Officer: 'FKA twigs and Romeo Beckham represent the energy that makes London unique. It's a place where anything feels possible, and it felt right to return to our home city this season.'

It closes a loop the house opened on the runway. The Winter 2026 show was staged inside Old Billingsgate Market on a set inspired by Tower Bridge; the campaign, Burberry says, 'brings the story full circle, with London as its backdrop'. twigs is described in the release as the voice behind the show soundtrack, which makes her casting something more than a face.

The clothes are trench-derived almost throughout. The Hoxton trench comes in silk, with separate ruffled-collar versions cut from fluid faille; shawl-collar coats arrive in plongé leather, with jumpsuits, kilts and jogging pants in the same material. Shearling-collar aviators and a quilted biker jacket carry the leather; rainwear is garment-printed and cut in coated jacquard. Trench components are repurposed as a belt and cuffs on the Linley shearling coat and as a throat latch on the wool-nylon Rockley pea coat. Two new boots are introduced — the knee-high Pillar and the biker-style Kent — alongside the Bridle saddle bag in calf leather or woven House Check.

The timing is not accidental either. It arrived three weeks before the V&A's free display devoted to the Burberry trench opened on Monday 21 September, in the house's 170th year — a London campaign, shot on the London river, then a London museum putting the coat behind glass, on the same day Burberry closed London Fashion Week with its 7pm Spring/Summer 2027 show at Chelsea College of Arts. Reuters reported that show as the campaign's opposite in mood: a bright white cube, floral-embroidered check suits, sheer trench coats in pastel blue and aubergine, and Central Cee making his runway debut.