Fashion · London
LFW September: Burberry, Mulberry and a 100-Year M&S Debut
The BFC's September schedule is the strongest big-name British line-up in years — Burberry back, Christopher Kane's first Mulberry show, and M&S's runway debut.
London Fashion Week runs 17–21 September, and the provisional schedule the British Fashion Council announced in July reads like a deliberate show of strength. Burberry returns. Erdem, Simone Rocha, Roksanda, Richard Quinn, Emilia Wickstead and Harris Reed hold the line. And two of the week's biggest stories are names nobody had on a London runway a year ago.
Kane takes the keys at Mulberry
Mulberry returns to the schedule under Christopher Kane, who was appointed creative director of women's ready-to-wear in March. 'Mulberry by Christopher Kane' shows on Sunday 20 September at 3pm — his first ready-to-wear collection for the house, landing in stores in January 2027. Kane is a four-time British Fashion Award winner whose own label closed in 2023; handing him a British heritage house is the sort of second act London fashion does better than anywhere.
A centenary on the catwalk
Then there is the genuine first: Marks & Spencer makes its debut LFW appearance on 18 September, with a see-now-buy-now womenswear and menswear collection marking 100 years of M&S fashion. 'This is a special moment,' said CEO Stuart Machin. 'For 100 years M&S fashion has been part of everyday life and now we will showcase our designs on fashion's global stage.' The high street's most familiar name, on the official calendar, on its own centenary — that is a cultural event as much as a fashion one.
- H&M stages a reconceptualised show event with photographer Nick Knight and SHOWstudio.
- eBay brings a pre-loved 'Endless Runway' via eBay Live; Selfridges spotlights LFW brands in-store.
- BFC NEWGEN debuts and an expanded Fashion East round out the schedule with new investment.
BFC chief executive Laura Weir: 'This season marks an exciting moment for London Fashion Week, with the return of leading British brands.'
Stack this alongside McQueen's 25-year homecoming and September's schedule stops being a fashion-industry story and becomes a London one: the city's flagship week has its biggest names back on home turf, all inside five days.